Aeon Capital

A capital markets brand rebuilt from the ground up: a quieter mark, a stricter grid, and a type system that holds up at any scale.

Discipline

Identity · Web

Year

2024

“A quieter mark and a stricter grid — so the numbers can do the talking.”

“A quieter mark and a stricter grid — so the numbers can do the talking.”

(Detail) — facade system, 1:20

(Detail) — facade system, 1:20

(Out of home) — wayfinding & street presence

(Out of home) — wayfinding & street presence

Launch — spring 2024

Launch — spring 2024

Rolled out across 14 offices, the new identity went live in a single night — screens, signage and statements at once.

Rolled out across 14 offices, the new identity went live in a single night — screens, signage and statements at once.

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Art Direction

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