Northbound

Identity and motion for a logistics platform. Movement is the idea, so the whole system is built to move.

Discipline

Identity · Motion

Year

2026

“Movement is the idea — so the mark, the type and the trucks all move the same way.”

“Movement is the idea — so the mark, the type and the trucks all move the same way.”

(Motion system) — routes as rhythm

(Motion system) — routes as rhythm

(Hub) — warehouse wayfinding

(Hub) — warehouse wayfinding

Rollout — winter 2026

Rollout — winter 2026

1,200 trucks, 40 hubs and one animated mark that behaves the same on a phone and on a trailer.

1,200 trucks, 40 hubs and one animated mark that behaves the same on a phone and on a trailer.

Woman in a pink suit walking on an orange dune

Next project

Studio Halst →

Web

Start a project

Online

hello@nootsius.com

© 2026 Nootsius

Start a project

Create a free website with Framer, the website builder loved by startups, designers and agencies.